Its Hip to be Square

(NC)—They say that practice makes perfect, but nothing says that golfers of all abilities can't turn to technology to get that much needed edge over their competition, and one of the latest advances to hit the market is the once unimaginable square-shaped driver.

Introduced to the market in 2007 by such companies as Callaway Golf and its revolutionary FT-i driver, the concept of this new shape was both smart and simple: push the weight back from the club-head face to the back corners of a square shape to increase moment of inertia, or MOI. The higher the moment of inertia, the less likely the clubhead will twist at impact when striking a golf ball, resulting in longer, straighter shots. The result of this technology speaks for itself with over 30 million golfers in North America deciding to go square.

"Technology helps the typical high handicapper first," said Callaway Canada's Manager of Golf Education, Barry Wallis, when asked about the square-head phenomenon. "Pros already get the most out their equipment, but even they have been changing over. Top tour players such as Ernie Els and Phil Mickelson regularly carry a square driver. However, players who play 15 to 20 rounds a year will benefit the most from this technology."

Billed as the smartest club on the course, Callaway Golf recently announced that it will bringing in the next generation of the cubic driver to market with its FT-iq, available in the fall. The FT-iq has a lower centre of gravity than the FT-i, producing a more dynamic ball flight and also features Hyperbolic Face Technology to promote higher ball speeds off the club face.

Source: www.newscanada.com